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  • Views from the flipside

    Google mobile search update to affect SMEs

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Views from the flipside

On the 21st April, Google will introduce changes to mobile searching and will include mobile-friendliness as a ranking signal. This will mean that mobile-friendly websites will rank higher in search results, which are determined by relevance, content quality, and appearance on a mobile device.

The introduction of the algorithm comes from Google recognising the increase in how many people use mobile phones to browse the internet. In 2014, mobile phone usage surpassed that of PC which could be indicated by the amount of people who own a mobile device. Research suggests that over 93% of adults own a mobile phone, with 61% of these owning a smart phone*.

How does this affect SMEs?

Given the above statistics, there is an increasing importance on operating a mobile-friendly website in order to serve client needs. Many businesses will need to ensure their website fits the criteria in order to survive. If not, they could potentially lose visitors simply because they cannot be found as easily as before. It is also interesting to note that over 77% of executives use their smart phone to research a product or service for their business*.

Although the change can be seen as quite a daunting experience there are many positives to consider too. For those small business websites able to adapt quickly could see particular advantage over competitors and potentially rank higher within Google when searched.

LDF Website Administrator, Clare Henry said "In June 2014, the company website was made mobile-friendly and designed to make the user experience as easy as possible. We understood just how important a mobile website could be because it not only benefits us as a business, but many of our clients too."

To check if your website is mobile-friendly you can use Google's mobile-friendly test page to find out.

Sources:
http://media.ofcom.org.uk/facts/
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://searchenginewatch.com/sew/opinion/2353616/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-began
http://www.startupdonut.co.uk/news/startup/most-sme-websites-still-not-mobile-friendly

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