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  • Views from the flipside

    Social Media for SME businesses

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Views from the flipside

Social Media is an essential part to any businesses marketing activity, which helps to promote your business and inform audiences of your products and services. With over 1.44 billion monthly Facebook Users, 302 million monthly Twitter users, and 187 million monthly Linked In users*, the scope of engagement is vast, and it’s a great way to connect, engage and potentially send your business message globally.

How will Social Media benefit my business?

A survey conducted by Salesforce shows that 66% of businesses believe social media is core to their business* with many indicating that they have a dedicated social media team to help them promote and populate content. These statistics reinforce the increasing trend of businesses using social media as a positive marketing tool – there is a high level of potential.

Whether you’re familiar with the top Social Media platforms, such as Twitter, Facebook and Linked In, or new to the area, it’s important to note that anybody that has the right tools can devise an effective social media strategy and get their business message seen.

Below, see our top 10 social media tips delivered by LDF Social Media Co-ordinator, Dean Renshaw.

Top 10 Social Media Tips

1. Don’t over post

Devise a suitable timetable of posts, over posting your content will become disengaging and unnoticed.

2. Make a plan

Build a calendar of when you’ll schedule your posts - get organised.

3.Keep it simple

Make your content easy to read and interactive; remember it has to have impact within seconds.

4. Engagement

Ask your audience questions and create chat – being social is a two way conversation.

5. Imagery is everything

Use interesting and shareable pictures, you want your content to stand out from the crowd.

6. Measure your success

Trial new posts and experiment with posting times. Start recording your posts success based on your company goals.

7. Be consistent

Find the best way for your brand and stick to it.

8. Remain active

Always keep your social platforms up-to-date.

9. Choose the right platforms

Not all platforms will work for your business so make sure you choose the right ones for you.

10. Monitor your competition

Analyzing your landscape.

*Sources: https://about.twitter.com/company
http://newsroom.fb.com/company-info/
http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
*http://www.adweek.com/news/technology/70-marketers-will-spend-more-social-media-ads-year-162291

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