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  • Views from the flipside

    Discover the LDF Partner Programme at Foodex 2016

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Views from the flipside

Foodex 2016FoodEx, the UK's premier trade event for processing, packaging, ingredients and logistics is returning to the NEC this week.

Starting today, this 3-day event, will assist businesses to engage with suppliers and service providers within the sector. LDF are pleased to be exhibiting at the show. To discuss how you can increase sales, improve your cash flow and close deals faster by offering a finance solution to your customers, through our LDF Partner Programme, please visit us on stand K219.

Meet the Team at Foodex 2016

Why not take a look and find out more information about the LDF team attending:

Rebecca GoldupRebecca Goldup LinkedIn

What is your role within LDF?
My role within LDF is to generate new inbound business as a Channel Development Consultant. I work with partners to give their customers a finance option through our quick and easy to use mobile app.

What are you most looking forward to at the Foodex tradeshow?
I am most looking forward to meeting and talking to new people.

Describe yourself in three words...
Confident, chatty, determined

Whats your favourite thing to do on a rainy day?
Watch films with a duvet on the sofa - preferably with salt and vinegar Pringles and a can of Coke.


tony-howard.pngTony Howard LinkedIn

What is your role within LDF?
I am responsible for the implementation of seamless sales-aid leasing solutions delivered through mobile and desktop technology. As part of our offering I work with partners to provide marketing support, sales training and incentives.

What are you most looking forward to at the Foodex tradeshow?
Engaging with equipment manufacturers and resellers, with whom we may develop a long-term relationship.

Describe yourself in three words...
Passionate, Approachable, Proud

What’s your favourite thing to do on a rainy day?
Allowing my two children to exceed the daily allowance on their iPads, so I can happily watch any sport that may be on TV – until Mrs Howard kicks off - then watching Harry Potter and anything Disney.

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john-hughes.pngJohn Clwyd Hughes LinkedIn

What is your role within LDF?
As a Channel Development Consultant, I am responsible for establishing and managing relationships with equipment suppliers through the innovative LDF Partner Programme, enabling equipment suppliers to offer asset finance solutions to their customers.

What are you most looking forward to at the Foodex tradeshow?
Having never previously been to Foodex before, I’m looking forward to seeing the variety of equipment and food on offer to the catering industry, and meeting the people behind them.

Describe yourself in three words...
Confident, Passionate, Caring

What’s your favourite thing to do on a rainy day?
Go to the local pub, drink a couple of beers and watch the football (as long as Liverpool are winning, otherwise I’d rather be outside in the rain).


rob-hulse.pngRob Hulse LinkedIn

What is your role within LDF?
Being the Head of Channel Development is a really proactive and challenging role where I am responsible for the management, direction and growth strategy of the LDF Indirect/Inbound sales channels.

What are you most looking forward to at the Foodex tradeshow?
We have spent nearly 12 months working towards a relaunch of our LDF Partner Programme for equipment suppliers, and on creating new financial products and solutions to benefit SME’s within the Food, Hospitality & Leisure sector.

I am really looking forward to feedback from SMEs and Equipment suppliers as well as raising awareness of the access to finance with LDF and providing advice and generally meeting new people, I am really looking forward to it.

Describe yourself in three words...
Approachable, Relentless, Reliable

What’s your favourite thing to do on a rainy day?
Stay at home, cook a nice meal and try to watch MotoGP, Football or a documentary about Sharks, War History or Survival. All this whilst my wife chases the completion of a jobs list, and my three boys cause carnage and may be even throw the odd toy at my head.


lizi-lang.pngElizabeth Laing LinkedIn

What is your role within LDF?
As a Channel Development Consultant, I am responsible for establishing and managing relationships with equipment suppliers through the innovative LDF Partner Programme, enabling equipment suppliers to offer asset finance solutions to their customers.

What are you most looking forward to at the Foodex tradeshow?
Meeting and speaking to new people, learning more about the Food and Catering industry and all the equipment that is used.

Describe yourself in three words...
Chatty, considerate, organised

What’s your favourite thing to do on a rainy day?
Bake, normally cheesecakes, fudge and quiches; then binge watch series on Netflix while they are in the oven.


For more information on Foodex, visit www.foodex.co.uk or follow on Twitter @Foodex for all the #Foodex news.

Why choose LDF?

  • No red tape, so you can receive funds in as little as 24 hours
  • We accept 4 out of every 5 applications
  • Apply quickly and easily with E-sign loan documents
  • You’ll always speak to the same person
  • Free up cash flow for other areas of your business
  • Tailored finance agreements to suit your specific needs
Find out more

Views from the flipside

What our customers say

We could not have been happier. Banks as usual were a nightmare - they took over six weeks to eventually refuse for vague reasons unexplained. LDF were professional, helpful, friendly, and best of all, fast.

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