New Customer: 01244 525410 / Existing Customer: 01244 527300
  • Views from the flipside

    Why should Equipment Suppliers offer Asset Finance?

    Tell me more

Views from the flipside

Researching options for finance as part of the purchasing process has become the ‘new normal’ for consumers.

 In an ideal world, your customers would be in a position to purchase without cost or budget barriers, creating a smooth and consistent sales cycle. The stats opposite show that more and more customers are reaching a buying decision before they even make contact with a vendor.

This makes the inclusion of a finance offering much more than a nice to have for equipment suppliers, it is an essential value add, especially if your competitors are already offering a solution. Without it, you could be losing leads that you didn't know about, as your potential customers require finance to facilitate a purchase.

Equipment or Vendor Finance is an excellent enabler for suppliers. It has been shown to increase average transaction values, as customers are much more likely to increase the level of investment when there is an option to spread the cost.

Key Stats:

57% of the purchase decision is complete before a customer even calls equipment suppliers.[i]

Over two thirds of buyers wait longer to initiate contact with vendors than they did  two years ago because they are doing more  research themselves.[ii]

More than 50% of buyers consult third- party sources before consulting a company’s salesforce.[iii]


Research shows that customers choosing to purchase with asset finance will often spend up to three times the amount of those not purchasing using finance.

When used tactically, finance can provide an excellent selling tool, allowing the creation of high margin ‘bundle’ deals that offer warranty and added services for a fixed monthly fee, demonstrating benefits to both you and your customers and creating an overall more attractive package.

Download our White Paper

Overcome objections with asset finance:

By introducing equipment finance early,  many of the financial objections to purchasing will not arise, however, there are some key objections that finance will help to overcome:

overcome_objections.png

* For further information surrounding taxation, please consult your Accountant.


This is an excerpt from our white paper, download Winning More Business: Offering finance to your customers to learn more. Discover how the LDF Partner Programme can help you reduce your cash conversion cycle, increase sales and protect margins.


[i] CEB - https://www.cebglobal.com/shl/images/uploads/BO1C-The-Challenger-Sale-LINK13.pdf

[ii] SAP - http://www.komarketingassociates.com/industry-news/informed-b2b-buyers-pose-new-challenges-digital-marketers-1971/

[iii] Avande - http://www.avanade.com/~/media/documents/research%20and%20insights/the-new-customer-journey-global-study.pdf

By Rob Hulse
Author
Find me on:

Why choose LDF?

  • No red tape, so you can receive funds in as little as 24 hours
  • We accept 4 out of every 5 applications
  • Apply quickly and easily with E-sign loan documents
  • You’ll always speak to the same person
  • Free up cash flow for other areas of your business
  • Tailored finance agreements to suit your specific needs
Find out more

Views from the flipside

What our customers say

We could not have been happier. Banks as usual were a nightmare - they took over six weeks to eventually refuse for vague reasons unexplained. LDF were professional, helpful, friendly, and best of all, fast.

CEO Awards 2016 Winner - Flintshire Business Awards Leasinglife Awards 2016 Leasing World Award 2017 SME Awards - Alternative Funder of the YearInnovator of the Year 2016Business Comparison Asset Finance Lender Award Growing Business Award - Amazon